James said: >My $.02 here... >Why doesn't he put together a nice presentation package and mail it to >them? I think I know the real reason -- it costs money. It could be >argued that sending an email costs money, but hardly the cost of putting >together a decent presentation on a few sheets of flashy/nice paper and >mailing it to prospective customers. This is a higher cost to the sender >opposed to email which the higher cost goes to the recipient (logs, >administrator(s) salary, storage, backup etc...) The only business >advertisements I respond to is ones that I directly asked for (either >on-line or by phone) or via mail. It's easy to call, it's easy to >e-mail. Sending a nice presentation via snail mail isn't (and to me it >shows class and determination to gain my business.)
Good points. But, **to some extent**, these SAME points can be used to elevate a hand-typed and thoughtful unsolicited e-mail to be somehow above or more respective than bulk spam. --Rob McEwen
