There's another factor to your advantage here, if the majority of your content 
is voice. Voice is WAY more forgiving of high compression than music, so I 
would say you're good choosing a different format rather than jumping through 
hoops trying to accommodate m4a.  Save yourself some headache.

Regards,

Scott Rossi
Creative Director
Tactile Media UX/UI Design


> On Aug 13, 2016, at 2:40 PM, J. Landman Gay <jac...@hyperactivesw.com> wrote:
> 
>> On 8/13/2016 3:52 PM, Peter Bogdanoff wrote:
>> I agree with Scott about the “difference in quality” issue. Probably
>> the only way people would notice a difference in audio quality would
>> be to play the files side-by-side. Even then it would be difficult
>> because of the relatively low quality of playback
>> speakers/headphones. I’ve tried it with groups of people. And people
>> really only notice bad audio when it is actually bad, not when it is
>> just not as good as pristine.
>> 
>> And there definitely are batch converters (free and $).
>> 
>> But getting some audio people to believe this may be difficult. They
>> can be a stubborn lot, especially if they come from the days of tape
>> recording when moving analog audio around really could audibly
>> degrade it.
> 
> That's it in a nutshell. But there's also the more legitimate issue that a 
> high-quality mp3 file is going to be larger than the equivalent m4a. With the 
> number of users they have repeatedly streaming the files, it'll cost them.
> 
> -- 
> Jacqueline Landman Gay         |     jac...@hyperactivesw.com
> HyperActive Software           |     http://www.hyperactivesw.com
> 
> 
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