Thanks David. Its times like these I almost wish we had fewer messages :) We'll take another look at the campaign tomorrow to see if we can tweak / include stronger messaging to better hit some of the OSS types.
Kind regards, Kevin Kevin Miller ~ ke...@runrev.com ~ http://www.runrev.com/ LiveCode: Unleash Your Killer App On 03/02/2013 10:14, "David Bovill" <da...@vaudevillecourt.tv> wrote: >Kevin - my take on the KickStarter marketing is that it is squarely >targeted at the HyperCard, and perhaps more traditional educational >markets. I think this is strong - and there is still a good deal of >mileage >to get with this group. The big "problem" with that aspect of the pitch is >the perception of a good chunk of the audience with "projects like Scratch >are free and do this". > >Still I think teaming up with the "make programming easier and teach it in >schools" movement is a strong one. I'd emphasise new markets though - the >recent TED talk on making education easier, and groups in the UK ( >www.rewiredstate.org) and other countries in the free and online education >markets - Kahn academy etc My instinct would be that the KickStarter >energy >is more pronounced in these more evangelical education movements than the >softer educational pitch that is up there at the moment. > >More important, in my opinion, is the lack of appeal to the open source >community, and the nature of the prizes. The current pitch is not >appealing >to existing projects that would like to combine LiveCode with their >projects, or see some advantage in utilising the source code. For these >groups there needs to be rewards and incentives more directly software >related - training on specific high value features - say 10 people >learning >to hack the "open language module" - or 20 people learning how to set up >cross platform compiling, or 200 people given a free place on porting code >to the Raspberry Pi. Specific pitches, worth money to people, and >targetted >at existing open source communities. I feel these pitches could be made in >tandem with teaming up with the open educational movement.... > >My 2 cents > >On 1 February 2013 22:34, Kevin Miller <ke...@runrev.com> wrote: > >>This is good analysis. Our existing community is quite a bit bigger so >>plenty more to be convinced there. But you're right we need to reach a >>broader community. Millions remember HyperCard which is our strongest >>card >>(pardon the pun). >> >>Question: how good do you think the video really is for those outside the >>community? We were very pleased with it when we launched it but I wonder >>if >>we are a little close to it and there is more we could do to make it >>connect better? Would be great to get some more objective feedback. >> >>Sent from my iPhone >> >>On 1 Feb 2013, at 20:39, Ben Rubinstein <benr...@cogapp.com> wrote: >> >>> On 31/01/2013 19:33, Monte Goulding wrote: >>>> Dropping back and the funding is coming in too slow. >>>> >>>> If you multiply yesterday's pledges by 29 and add the 32002 from the >>first day then we are looking at 282,446. Kicktraq still says we are >>trending above target but it won't in a few days if we don't pick things >>up. >>> >>> Yep. Overall, Kickstarter analysis (see Michael Wolf) is that 20%-30% >>is the tipping point - most projects that fail, fail with less than 20% >>of >>their goal; almost all that get past about 30%, succeed. >>> >>> But I'm not sure that analysis, or Kicktraq's trends and projections, >>really apply or help here, because of our unusual situation: there's a >>certain community that already knows and loves LiveCode, most can be >>convinced that this would be a good thing, and a certain proportion are >>prepared to donate to help it happen - and almost all the members of that >>community are easily reached, and probably already have been. >>> >>> So that first heady rush that took it to 10% wasn't really indicative >>>of >>the same kind of progress as it would if made by some random new bright >>idea from some new bunch of bright people that hardly anyone's heard of - >>ie the typical at least tech Kickstarter project. Rather, that >>represented >>the easy bit - tapping the existing community. I'm not saying that's >>over >>- many people are still thinking about it, or still to be convinced, who >>may yet decide to contribute; and some people who have contributed, may >>be >>prepared to contribute more. I'll expect more emails from Kevin like the >>one today at regularly intervals over the next month. But I'd guess a >>large proportion of the funding that's available from the community has >>been tapped. >>> >>> So now the hard part starts - the remaining 88% or whatever has to be >>beaten out of the people who've mostly never heard of LiveCode (although >>some of them have at least heard of HyperCard, and they should be the >>next >>softest target). In many ways the situation more closely resembles >>starting from zero to raise £305K, than it does being 12% of the way >>towards £350K. >>> >>> So fun though all the Kicktraq graphs, and stacks that go ping* are: >>what we really need to do be doing is not watching the meter, but getting >>out on the street and shouting the news. If you have a following, >>shouting >>it to them; and if you know someone with a bigger following, persuading >>that person to shout it to their following. >>> >>> How I wish I had a following. >>> >>> Ben >>> >>> *although, if the stack that went ping was easily distributable as an >>example of the power of the language... >>> >>> _______________________________________________ >>> use-livecode mailing list >>> use-livecode@lists.runrev.com >>> Please visit this url to subscribe, unsubscribe and manage your >>subscription preferences: >>> http://lists.runrev.com/mailman/listinfo/use-livecode >> >>_______________________________________________ >>use-livecode mailing list >>use-livecode@lists.runrev.com >>Please visit this url to subscribe, unsubscribe and manage your >>subscription preferences: >>http://lists.runrev.com/mailman/listinfo/use-livecode >> >_______________________________________________ >use-livecode mailing list >use-livecode@lists.runrev.com >Please visit this url to subscribe, unsubscribe and manage your >subscription preferences: >http://lists.runrev.com/mailman/listinfo/use-livecode > _______________________________________________ use-livecode mailing list use-livecode@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-livecode
