Roger Eller wrote:
'Apple branded'... that is their hang up. They want to keep their users
believing they are special because they own an Apple product. Well, once
everybody has an iPhone, or an iPad, who's special then? It's like saying
"I own a TV". Uh, ok.
We're way OT here, but that won't stop me from noting that you've just
described very succinctly Apple's biggest challenge today:
For more than 30 years they've achieved everything they have on an
underdog story. Originally the enemy was Big Blue, later Microsoft, but
always Apple was the little guy up against the big guns, and if you the
customer were just willing to "Think Different(R)" you could join the
revolution and change the world.
Well, the world has indeed changed.
Apple is now one of the largest and post powerful multinational giants
on earth.
They're big enough to lock up whole fabrication sectors, able to change
the global price of commodity components with a single phone call,
almost single-handedly defining the value of NASDAQ.
Now that they've gone from underdog to top dog, the story that brought
them here is completely irrelevant to their current position on the
world stage.
They need a new story, one that will engage the heats and minds of the
market as effectively as the one that brought them here, but one that's
relevant to their new role as global giant. What will it be?
I think they're still adjusting to their new position of power. It'll
be interesting to see how this plays out over the next couple years.
--
Richard Gaskin
Fourth World
LiveCode training and consulting: http://www.fourthworld.com
Webzine for LiveCode developers: http://www.LiveCodeJournal.com
Follow me on Twitter: http://twitter.com/FourthWorldSys
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