Gentlemen, I think this matter doesn't need any more postponing, and so I'm happy to present to you the fruits of my labour for the past few months.
The artwork team has agreed this be our new brand identity. I would like, of course, to hear your thoughts and comments. More on the project: http://on.be.net/1J8ezFh See it in action: http://on.be.net/1FERsjc For a detailed overview it is highly recommended to go through the attached file (PDF, 24 pages). Nothing ruins creativity like too many voices weighing in. We call it the Ice Cream Principle. Tell 10 people to go get ice cream with one condition: they all have to agree on one flavour. That flavour is going to be chocolate or vanilla every time. Groups of people don't agree on what's cool or interesting, they agree on what's easy to agree on. PS. *This was actually written by Patrik, but he's experiencing some problems with his mail servers and his messages end up mystically in the spam folder in Gmail (and probably other major services as well).*
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