Gentlemen,
I think this matter doesn't need any more postponing, and so I'm happy to
present to you the fruits of my labour for the past few months.
The artwork team has agreed this be our new brand identity. I would like, of
course, to hear your thoughts and comments.
More on the project: http://on.be.net/1J8ezFh
See it in action: http://on.be.net/1FERsjc
For a detailed overview it is highly recommended to go through the attached
file (PDF, 24 pages).
Nothing ruins creativity like too many voices weighing in. We call it the Ice
Cream Principle. Tell 10 people to go get ice cream with one condition: they
all have to agree on one flavour. That flavour is going to be chocolate or
vanilla every time. Groups of people don't agree on what's cool or interesting,
they agree on what's easy to agree on.
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