On 31 January 2010 14:30, Michael Douglas <meh...@mehall.co.cc> wrote: > Negative reinforcement is much more effective than positive, ask any > number of companies, or politicians/election campaigners. Do it right, > so that you seem to have respect for your opponent, but make yourself > seem better, and it's very popular (See: Mac vs. PC ads)
Do it wrong, and you seem like the "Defective by Design" campaign. Ubuntu doesn't need a TV advert, for the simple reason that the genera public don't know what an Operating System is. The *only* way to run that campaign would be "reinvigorate your old PC by having your local tech monkey install Ubuntu on it!" which doesn't exactly have the lasting impression most would like. Ubuntu works because of it's community. You can do far better showing people Ubuntu (at an Install Day, when they see your laptop, when their Windows machine dies and you have to help them etc) than a TV advertisement ever would help. Incidentally, the same goes for: Radio adverts Billboards a la Google Chrome Sponsoring events Merchandise "left" in various places The list goes on... Matthew Walster -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/
