On 7/20/06, Chris Kenyon <[EMAIL PROTECTED]> wrote:
There appears to be universal demand for case studies on Ubuntu usage. I
would welcome comments on the following proposal to get a success-story
engine in place!
Summary
We need to establish a channel by which they are relayed to us
and a mechanism for then producing and publishing them as case studies.
1) Present situation
Ubuntu requires a set of success stories and case studies if we are to
succeed in the next phase of growth. While visionaries (Linux
enthusiasts/early adopters) are willing to experiment and take risks,
pragmatists (the early majority) are going to want structured
success stories and lots of them. Pragmatists require evidence that
people, like them, are using Ubuntu and that is a) doing no harm and b)
it is actually doing some good.
These success stories will take at least three forms: Simple lists of
users in their situation/locale who use Ubuntu, short cases studies of
one/two short paragraphs and full case studies (2-4 sides of A4).
In addition to users being able to find these case studies, Canonical
staff, community members and Ubuntu advocates need these stories to
familiarize themselves with and then evangelize real-world Ubuntu usage.
To deliver this we need a set of processes to identify, research,
produce and publish success stories..
2) Proposed processes
a) Identifying stories
To help customers inform us of their uses of Ubuntu, a simple email
address ( e.g [EMAIL PROTECTED]) will be set up.
Users will be encouraged to send us emails about how they use Ubuntu
and particularly if they use it on many computers (>5) or with
interesting configurations (ORACLE, whole schools, High Performance
Computing, Mail servers,etc). The email address will be publicised at
locations like Ubuntu.com, the Fridge and M Shuttleworth's blog.
b) Researching stories
Stories of particular interest will be followed up on to check
out details and ensure that we have an accurate and complete
picture of the story.
c) Producing stories
We will use set-templates to write-up customer stories in a consistent way.
d) Publishing stories
Stories and case studies would be published through various media
including, word of mouth, Ubuntu.com, the Fridge and electronic brochures.
3 Next Steps
The aim of this process is to get us up and running with a set of
case studies that support our our overall goals of growing Ubuntu's
presence globally.
Assuming that feedback on this is positive, I propose the following steps
1) Set up of the email address and publishing of its existence in week 30
2) First case studies to be available in week 35.
I look forward to comments!
--
Regards,
Christopher Kenyon
Chris,
An excellent idea. I have in front of me a half finished case study
for Edubuntu and Tuxlabs. Sadly I have been neglecting it. This should
provide me the push to get it finished.
As for it being Canonicals or not, we do need something like this.
Case studies are most certainly not new, as anyone who has sold to
large organizations can tell you. Adam, please be careful with your
words. We are in this together. It is not about who had the idea first
or even who is doing it. It is about getting more Ubuntu (and K/Edu)
out there.
For branding, I have been working on a dual branding idea. Basically
the case study would be primarily branded with Ubuntu (or K/Edu) but
would have place for a second branding of the company distributing the
case study. I think this allows for it to be clear the project comes
before the company, but doesn't shut out the company?
Corey
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