There appears to be universal demand for case studies on Ubuntu usage. I would welcome comments on the following proposal to get a success-story engine in place!
Summary We need to establish a channel by which they are relayed to us and a mechanism for then producing and publishing them as case studies. 1) Present situation Ubuntu requires a set of success stories and case studies if we are to succeed in the next phase of growth. While visionaries (Linux enthusiasts/early adopters) are willing to experiment and take risks, pragmatists (the early majority) are going to want structured success stories and lots of them. Pragmatists require evidence that people, like them, are using Ubuntu and that is a) doing no harm and b) it is actually doing some good. These success stories will take at least three forms: Simple lists of users in their situation/locale who use Ubuntu, short cases studies of one/two short paragraphs and full case studies (2-4 sides of A4). In addition to users being able to find these case studies, Canonical staff, community members and Ubuntu advocates need these stories to familiarize themselves with and then evangelize real-world Ubuntu usage. To deliver this we need a set of processes to identify, research, produce and publish success stories.. 2) Proposed processes a) Identifying stories To help customers inform us of their uses of Ubuntu, a simple email address ( e.g [EMAIL PROTECTED]) will be set up. Users will be encouraged to send us emails about how they use Ubuntu and particularly if they use it on many computers (>5) or with interesting configurations (ORACLE, whole schools, High Performance Computing, Mail servers,etc). The email address will be publicised at locations like Ubuntu.com, the Fridge and M Shuttleworth's blog. b) Researching stories Stories of particular interest will be followed up on to check out details and ensure that we have an accurate and complete picture of the story. c) Producing stories We will use set-templates to write-up customer stories in a consistent way. d) Publishing stories Stories and case studies would be published through various media including, word of mouth, Ubuntu.com, the Fridge and electronic brochures. 3 Next Steps The aim of this process is to get us up and running with a set of case studies that support our our overall goals of growing Ubuntu's presence globally. Assuming that feedback on this is positive, I propose the following steps 1) Set up of the email address and publishing of its existence in week 30 2) First case studies to be available in week 35. I look forward to comments! -- Regards, Christopher Kenyon Mob +44 7970 733 502 Tel +44 20 7052 9844 [EMAIL PROTECTED] Ubuntu - Linux for human beings www.ubuntu.com <http://www.ubuntu.com> -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
