BoingBoing and EFF chap, Cory Doctorow has just agreed to give us a testimonial for spread.ubuntu.com.
He's asked that I email him again in September, once he's settled from his move back to the States. I think this is a great opportunity to plan how we'll handle testimonials. I've said to Cory that I'll send over interview questions and will build his responses into the testimonial. A phone interview would then give us some audio snippets to use on the site, which will help to improve credibility. The first thing I reckon we need to do is decide who we're targetting with these testimonials. My plan is that everyone will grow so tired of hearing me yabber on about targetting, etc, that you all agree it's a good idea, just to shut me up :) I'm going to use the wiki to define some possible targets (link to follow). This won't be evidence-based, as we don't have a research function in place, but hopefully we'll be able to come up with good reasoning for the targets we've chosen. For example, we may decide that one of our targets is Mac users, particularly those looking to switch for issues of software and data freedom. Cory's testimonial would be ideal for them. -- Matthew Revell www.understated.co.uk -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
