PhD studentship (UK home students), University College London

Deadline: 28th of April, 2023, closing of business hours (5pm BST)



A fully funded PhD studentship covering home fees and a stipend of about £22K 
for 4 years is available from a starting date in September 2023 (please notice 
that this does not cover students who do not qualify as UK home students).



The student will be supervised by Prof Ricardo Silva, from the Department of 
Statistical Science UCL and partially funded by dunnhumby. A description of the 
project is provided below.



The successful candidate will join the Centre for Doctoral Training (CDT) in 
Foundational Artificial Intelligence hosted by the Computer Science department 
(https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ucl.ac.uk%2Ffoundational-ai-cdt%2Ffoundational-artificial-intelligence-mphilphd&data=05%7C01%7Cuai%40engr.orst.edu%7Ca1586e6b7d7c4ca5857d08db25676db7%7Cce6d05e13c5e4d6287a84c4a2713c113%7C0%7C0%7C638144898376836492%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=kH5YsZQR2Zl8o5HfoD2ekdCBuWl0W2UGruv41qgpBX8%3D&reserved=0).
 A unique aspect of the CDT is to give students the deep technical skills they 
require to be leading researchers in AI and also the skills to be a deep tech 
entrepreneur. As a member of the CDT, you will be expected to actively engage 
on cohort-based training activities designed to encourage interaction with 
other students on the CDT, through shared research, training and social 
experiences, including in AI and entrepreneurship.



How to apply: via 
https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ucl.ac.uk%2Ffoundational-ai-cdt%2Fhow-apply&data=05%7C01%7Cuai%40engr.orst.edu%7Ca1586e6b7d7c4ca5857d08db25676db7%7Cce6d05e13c5e4d6287a84c4a2713c113%7C0%7C0%7C638144898376836492%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=YNbgoAezmzlM3yYRk47%2BcpKPvFuzLO6AZbamiHMOujo%3D&reserved=0
 , mentioning in your application documents that you are interested in this 
particular project. Please notice that the deadline for this specific 
studentship is April 28th 2023, 5pm (BST).



Topic: Causality in retail data science



It is an often-repeated phrase in artificial intelligence (AI) and data science 
that ‘association does not imply causation’. It is the ability to perform 
causal reasoning that is often recognised as one of the hallmarks of human 
intelligence. However, traditional statistical, AI, machine learning, and data 
science methods are based on association. In recent years, developments in the 
field of causality have provided scientists with formal tools and a 
mathematical apparatus for moving beyond association, to causation.



One key approach for establishing causation is randomised controlled trials, 
which however are not always possible or feasible to perform in practice, in 
which case observational data is used instead. For observational data, the most 
widely adopted framework of causal inference in computer science is given by 
the structural causal models, graphical causal models and do-calculus, 
championed by Professor Judea Pearl (Turing Award, 2011). The work published by 
Prof Pearl and his collaborators on this topic is seen by many as heralding the 
start of a ‘causal revolution’.



This causal framework allows researchers to specify causal assumptions and 
derive theoretical guarantees, which allow for the use of observational data to 
answer “what if” questions about interventional or counterfactual (unobserved) 
outcomes. Further benefits include the intrinsic explainability and 
transparency of these causal models, which are important features given the 
repeated calls for transparent and explainable AI, and the rapid development of 
this field, in recent years.



Whilst the interest of commercial companies in causality has grown, the 
exploration of practical applications in the retail domain is only now 
beginning. Given the great wealth of data available in retail about real-world 
customer transactions happening online and offline over time, investigating how 
causal methods can be applied to retail is very timely and promising. As a 
leader in retail data science, dunnhumby has access to the most comprehensive 
and granular data available together with an unparalleled understanding of the 
retail sector.



This project will investigate the real-world application of causal methods to 
typical retail use cases, using data commonly available to retailers. There is 
a variety of causal use cases at dunnhumby, ranging from observational to 
randomised experimental studies, using online or offline data, estimating 
different types of causal effects depending on the context each time. These use 
cases may include examples such as: measuring the impact of media campaigns; 
predicting the effects of range changes; understanding what drives customer 
loyalty. The goals of the project include: demonstrating that it is possible to 
apply causal methods to complex real-world problems given data and experimental 
set-up constraints; demonstrating the benefits of such applications of causal 
methods in retail; and ultimately creating a blueprint for their future use.

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