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1st CALL FOR PARTICIPATION

Recommending Movies using Content: Which Content is Key? Task
2018 MediaEval Benchmarking Initiative for Multimedia Evaluation
Website: http://www.multimediaeval.org/mediaeval2018/content4recsys/

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Register here:
https://docs.google.com/forms/d/e/1FAIpQLSfw11pDSAJb92K6lLH0DU3r85NMOj1Ww2A5R01iqQE985fqdg/viewform

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The task addresses the question of which kinds of content are most helpful
for predicting the reception that a movie will receive by its audience, as
reflected in its ratings. There are two aspects to this question: (1)
which part of the movie or trailer are most important (e.g., type of
scene, beginning middle end) and (2) which aspects of the content are
important (e.g., what is depicted, how it is edited). Because trailers and
movie clips are different, we expect that it will be most productive to
take their differences into account in this task. For example, movie clips
are made usually with a few long shots focusing on a particular scene,
while trailers use many short-length shots summarizing the entire movie.

An important challenge of the task is addressing the fact that user
ratings on movies are atomic (i.e., users assign them to the movie as a
whole), and it is not clear in how far we can assume that different parts
of the movie or trailer contribute compositionally to the rating. This
task explores the idea that it is productive to look for short segments
that are predictive of the rating, and that it is not necessary to process
the full-length movie for successful rating prediction. The advantages of
a system that uses short segments are twofold: first of all, short
segments allow for a dramatic reduction in computational time, and,
second, short segments are more readily available than full movies.

The overall goal of the task is to use content-based features to predict
how a movie is received by its viewers. Task participants must create an
automatic system that can predict the average ratings that users assign to
movies (representing the global appreciation of the movie by the audience)
and also the rating variance (representing the agreement/disagreements
between user ratings). The input to the system is a set of audio, visual
and text features derived from trailers and selected movie scenes (movie
clips).


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Target communities
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Researchers will find this task interesting if they work in the research
areas of multimedia processing, personalization and recommender system,
machine learning and information retrieval.


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Data
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Participants are supplied with audio, visual and text features computed
from trailers and clips corresponding to about 800 unique movies in the
well-known MovieLens 20M dataset. This allows to make use of the user
ratings and tags (keywords). Each movie is accompanied by a set of links
(mainly on YouTube) to different samples of movie clips, each focusing on
a particular scene and semantic.


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Workshop
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Participants to the task are invited to present their results during the
annual MediaEval Workshop, which will be held 29-31 October 2018 at
EURECOM, Sophia Antipolis, France. Working notes proceedings are to appear
with CEUR Workshop Proceedings (ceur-ws.org).


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Important dates (tentative)
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Development data release: 7 June
Test data release: 15 July
Runs due: 25 September
Working notes papers due: 17 October
MediaEval Workshop, Sophia Antipolis, France: 29-31 October


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Task coordination
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Yashar Deldjoo, Politecnico di Milano, Italy
Thanasis Dritsas, TU Delft, Netherlands
Mihai Gabriel Constantin, University Politehnica of Bucharest, Romania
Anuva Agarwal, Carnegie Mellon University, USA
Bogdan Ionescu, University Politehnica of Bucharest, Romania
Markus Schedl, Johannes Kepler University Linz, Austria


On behalf of the organizers,



[photo]
Yashar Deldjoo
PhD. student at Politecnico di Milano, Italy
Research fellow at University of Milano Bicocca
+39 333 277-5747<tel:+39%20333%20277-5747> | Skype: yashar.deldjoo | Office 
018, Bld 21, Via Ponzio 34/5, 20133 Milan, Italy
[https://s3.amazonaws.com/images.wisestamp.com/social_icons/square/linkedin.png]<http://it.linkedin.com/in/yashar-deldjoo-05924057>






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