Dear Colleague, AAI Short Course - 'Marketing Analytics - an Introduction' - Thursday 12 June 2014 https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573
Marketing analytics is the analysis of data that leads to improved marketing performance. Virtually all firms use marketing analytics of some sort, which can be as simple as spread sheet operations or using advanced statistical software. With almost limitless sources and volumes of consumer data available, it is imperative now more than ever to use marketing analytics for a competitive edge. This course will utilize cutting edge and traditional methods to analyse consumer data. We will be looking at Surveys, Target Marketing, Consumer Choice Modelling and regression in two three-hour sessions. This course uses an interactive, hands approach and will be held in a computer lab with all necessary software and data sets provided. Short Course is particularly useful for All those involved or interested in marketing analytics for their organisation: * Industry Practitioners * Students, Researchers, Academics Program topics * 9:00am to 10:15am - Surveys and Regression Analysis * 10:30am to 12:00pm - Target Marketing * 1:00pm to 2:15pm - Consumer Choice Modelling * 2:30pm to 4:00pm - Choice Modelling and Logistic regression Course outcomes Upon completion of this course students will: * Understand how to analyse survey data and ensure analytical results are representative of the market * Understand consumer choice and how specific segments respond to changes in the marketing mix * Determine a customer's willingness to pay for a product or service attribute and how to rank the importance of attributes Please register here https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573 An important foundation short course in the AAI series of advanced data analytic short courses - please view this short course and others here http://www.uts.edu.au/research-and-teaching/our-research/advanced-analytics-institute/short-courses/upcoming-courses We are happy to discuss at your convenience. Thank you and regards. Colin Wise Operations Manager Faculty of Engineering & IT The Advanced Analytics Institute [cid:image001.png@01CF23F2.E8BD4690] University of Technology, Sydney Blackfriars Campus Building 2, Level 1 Tel. +61 2 9514 9267 M. 0448 916 589 Email: colin.w...@uts.edu.au<mailto:colin.w...@uts.edu.au> AAI: www.analytics.uts.edu.au/<http://www.analytics.uts.edu.au/> Reminder - AAI Short Course - Visual Analytics - an Introduction - Friday 27 June 2014 AAI Education and Training Short Courses Survey - you may be interested in completing our AAI Survey at http://www.uts.edu.au/research-and-teaching/our-research/advanced-analytics-institute-p2/short-courses/aai-education-and AAI Email Policy - should you wish to not receive this periodic communication on Data Analytics Learning please reply to our email (to sender) with UNSUBSCRIBE in the Subject. We will delete you from our database. Thank you for your past and future support. UTS CRICOS Provider Code: 00099F DISCLAIMER: This email message and any accompanying attachments may contain confidential information. If you are not the intended recipient, do not read, use, disseminate, distribute or copy this message or attachments. If you have received this message in error, please notify the sender immediately and delete this message. Any views expressed in this message are those of the individual sender, except where the sender expressly, and with authority, states them to be the views of the University of Technology Sydney. Before opening any attachments, please check them for viruses and defects. Think. Green. Do. Please consider the environment before printing this email.
_______________________________________________ uai mailing list uai@ENGR.ORST.EDU https://secure.engr.oregonstate.edu/mailman/listinfo/uai
