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Call for Papers and Call for Participation
Third Workshop on Sponsored Search
http://opim-sun.wharton.upenn.edu/ssa3/index.html
May 8, 2007
Banff, Canada
SUBMISSIONS DUE FEBRUARY 17, 2007
In conjunction with the
16th International World Wide Web Conference (WWW2007)
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We solicit submissions and participants for the Third Workshop on
Sponsored Search, to be held in conjunction with the 16th
International World Wide Web Conference. The workshop will bring
together researchers and practitioners from academia and industry to
discuss the latest developments in sponsored search. Attendance will
be open to all WWW registrants.
Sponsored search is a multi-billion dollar industry in rapid
growth. Typically, web search engines auction off advertising space
next to their standard algorithmic search results. Most major search
engines, including Ask, Google, Microsoft, and Yahoo!, rely on
sponsored search to monetize their services. Advertisers use sponsored
search to procure leads and manage their customer acquisition
process. Third party search engine marketers (SEMs) help advertisers
manage their keyword portfolios and bidding campaigns.
Workshop topics
===============
Academic work on sponsored search has only recently begun. A central
problem is the design of the auction mechanism and its implications
for search engine revenue, advertiser incentives and value, and
consumer benefit. Other notable issues include bidding optimization,
click fraud, click rate learning, contextual advertising, matching
algorithms, and targeting.
Submissions from a rich set of empirical, experimental, and
theoretical perspectives are invited. Topics of interest at the
workshop include, but are not limited to:
* Mechanism design
* Ranking mechanisms: By bid, by revenue, others
* Game-theoretic analysis of mechanisms, behaviors, and dynamics
* Matching algorithms: exact and inexact match
* Term clustering
* Equilibrium characterizations
* Simulations
* Laboratory experiments
* Empirical characterizations
* Advertiser signaling, collusion
* Pay for conversion, conversion tracking
* Portfolio optimization
* Search engine marketing, optimization (SEMs, SEOs)
* Local (geographic) search
* Contextual advertising (e.g., Google AdSense)
* User satisfaction/defection
* Affiliate model
* Incentive analysis
* Fraud detection and prevention
* Price time series analysis
* Personalization/targeting
* Multi-attribute auctions
* Expressive ad auctions
Submission instructions
=======================
Research contributions should report new (unpublished) research
results or ongoing research. The workshop's proceedings can be
considered non-archival, meaning contributors are free to publish
their results later in archival journals or conferences. Research
contributions can be up to ten pages long, in double-column WWW
proceedings format ( http://www2007.org/submission.php ).
Positions papers and panel discussion proposals are also
welcome.
Papers should be submitted electronically using the conference
management system ( http://www.easychair.org/WWW2007Workshops/ )
no later than midnight Hawaii time, Feb 17, 2007. Authors should also
email the organizing committee ( [EMAIL PROTECTED] )
to indicate that they have submitted a paper to the system.
At least one author of each accepted paper will be expected to attend
and present their findings at the workshop.
Important dates
===============
Feb 17, 2007 Submissions due midnight Hawaii time
a. Submit to http://www.easychair.org/WWW2007Workshops/
b. Notify [EMAIL PROTECTED]
Mar 10, 2007 Notification of accepted papers
Mar 25, 2007 Final copy due
Organizing committee
====================
Gagan Agarwal, Google
Kartik Hosanagar, University of Pennsylvania
David Pennock, Yahoo!
Michael Schwarz, Yahoo!
Rakesh Vohra, Northwestern University
Program committee
=================
Kursad Asdemir, University of Alberta
Hemant Bhargava, University of California Irvine
Ben Edelman, Harvard University
Jane Feng, University of Florida
Ashish Goel, Stanford University
Rica Gonen, Yahoo!
Jason Hartline, Microsoft
Jim Jansen, Pennsylvania State University
Anna Karlin, University of Washington
Michael Kearns, University of Pennsylvania
Sebastien Lahaie, Harvard University
Jon Levin, Stanford University
Mohammad Mahdian, Yahoo!
Chris Meek, Microsoft
Michael Ostrovsky, Stanford University
Amin Saberi, Stanford University
Tuomas Sandholm, Carnegie Mellon University
Kerem Tomak, Yahoo!
Hal Varian, University of California Berkeley
Siva Vishwanathan, University of Maryland
Thomas Weber, Stanford University
Andrew Whinston, University of Texas at Austin
Eric Zheng, University of Texas at Dallas
More information
================
For more information or questions, visit the workshop website:
http://opim-sun.wharton.upenn.edu/ssa3/index.html
or email the organizing committee:
[EMAIL PROTECTED]
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