Overwhelmingly. The bros (and it's bros--women in the young demos tend to
lean left) are listening to Rogan and the other rightwing podcasts.

Mark Jeffries
Saints Spotlight Editor
spotligh...@gmail.com


On Sun, Mar 16, 2025 at 1:18 PM Adam Bowie <a...@adambowie.co.uk> wrote:

> For what it's worth, there was a good recent edition of "The Town" podcast
> that had a guest from Nielsen explaining exactly how ratings are measured
> in 2025.
>
>
> https://www.theringer.com/podcasts/the-town-with-matthew-belloni/2025/03/06/how-the-hell-do-nielsen-ratings-actually-work
>
> While the press still likes to talk about same-day or overnight ratings,
> for anything scripted, they're really not so relevant today when you don't
> need to sit down at 9pm to watch your favourite show. Nielsen does indeed
> measure IP-based viewing, and they also now fully measure out of home
> (which has definitely helped pump some of those Super Bowl numbers).
>
> As for the Fox live viewership, I wonder to what extent that is an aging
> audience?
>
>
> Adam
>
> On Sun, Mar 16, 2025 at 4:26 PM Doug Eastick <east...@eastick.ca> wrote:
>
>> Ratings must not really be capturing the younger adults (say under 35).
>>   I know so many that do not subscribe to cable, and if they are watching
>> linear TV it is thru bootleg services online like thetvapp.to or other
>> IPTV services.
>>
>>
>>
>> /Doug
>> east...@mcd.on.ca
>>
>> On Sat, Mar 15, 2025, 13:45 Tom Wolper <twol...@gmail.com> wrote:
>>
>>> This isn’t surprising. For years FNC saw itself as a business and built
>>> itself up as a brand. They formed a strong identity and locked in their
>>> audience. At the same time the networks tried to fight the tide and hold
>>> onto a status quo while cutting budgets and closing news bureaus. And
>>> speaking of branding, can anyone differentiate between the networks anymore?
>>>
>>>
>>> On Sat, Mar 15, 2025 at 12:12 PM Mark Jeffries <spotligh...@gmail.com>
>>> wrote:
>>>
>>>> The cable channel is beating the Big Three OTA networks in weeknight
>>>> same day prime time viewership between New Year's and the Trump address
>>>> last week--it should be pointed out that the nets were airing a lot of
>>>> reruns and second tier reality shows during that time (and the OTA nets pay
>>>> more attention to the seven-day numbers including DVR and streaming), but
>>>> considering that thanks to cord-cutting FNC is in fewer homes than the OTA
>>>> nets and the fragmentation of TV these days, they still have an excuse to
>>>> run ads proclaiming themselves "AMERICA'S NUMBER ONE NETWORK!":
>>>>
>>>> https://www.thewrap.com/fox-news-chases-down-cbs-nbc-abc/
>>>>
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