I am less impressed with the argument that this will hurt FN. I may just
not understand the nuances here, but it seems to me that just as their must
be a dozen bombastic old white guys who could fill O'Reilley's chair, there
are dozens of pretty blonde lawyers who can fill MK's.

Vanity Fair is also pessimistic about her ratings future at NBC; they are
more explicit in making the point that the pretty blonde prototype is
designed to appeal to older white men, who make up a core part of the FN
audience. These are the people who eat up MK's assertions that everybody
knows Santa Clause is really white, and the Black Lives Matters leaders are
thugs. OTOH, minority women make up a big piece of the daytime broadcast tv
audience, so if she wants rating success there she will have to modulate
her tone. The article though also suggests she might be leaving FN because
she wants to move to the middle - the election of DJT revitalized the
deplorables (my term) inside FN, and made it less likely FN would be open
to more moderate, less sexist POVs.

Unlike Politico, VF sees Sunday Night Football as part of the solution, not
the problem, for the sunday night MK show. Maybe, but where does it fit?
The NBC pregame show is the best program of its kind on television, and
starts at 7:00 pm. The game starts at 8:00, and goes to at least 11:00. I
guess they could do a 6:00 show for her during the season, airing it at
8:00 or even 9:00 out here on the West Coast, but that would require more
of the network convincing affiliates to clear it. Or would NBC consider the
old MNF start time of 9:00 pm eastern time, and get MK on at the 60 Minutes
7:00 pm Eastern time slot? That seems like a big risk to take with the
highest rated property on TV.



http://www.vanityfair.com/news/2017/01/inside-the-megyn-kelly-fox-news-split?mbid=nl_TH_586c2d63e03efa527a184ac3&CNDID=48051587&spMailingID=10161854&spUserID=MTczMTc5MDExNTU1S0&spJobID=1080226812&spReportId=MTA4MDIyNjgxMgS2



On Wed, Jan 4, 2017 at 7:40 PM Steve Timko <[email protected]> wrote:

> Politico's senior media writer calls it a mistake and thinks NBC is
>
> trying to hurt FOx News more than help itself.
>
>
> http://www.politico.com/magazine/story/2017/01/megyn-kellys-big-mistake-214595
>
>
>
> On Wed, Jan 4, 2017 at 5:58 PM, Melissa P <[email protected]>
> wrote:
>
> > I'm not sure how many Fox News viewers will follow Kelly to NBC, but it's
>
> > quite possible she will pick up (maybe a lot of) new fans who wouldn't be
>
> > caught dead watching Fox News.
>
> >
>
> >
>
> >
>
> > BTW I just saw that she will take over the third hour of Today.  That
> slot
>
> > has been a wasteland since its beginning, so anything or anyone would be
> an
>
> > improvement.
>
> >
>
> >
>
> >
>
> > From: [email protected] [mailto:[email protected]] On
>
> > Behalf Of Kevin M.
>
> > Sent: Tuesday, January 3, 2017 10:42 PM
>
> > To: [email protected]
>
> > Subject: Re: [TV orNotTV] Megyn Kelly Is Said to Be Leaving Fox News for
> NBC
>
> >
>
> >
>
> >
>
> > even if all of her FoxNews audience follows her to the Peacock, it won't
> be
>
> > nearly enough to keep her on the air more than a few months.
>
> >
>
> >
>
> >
>
> > --
>
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