Wieland, I don't have good answers to offer to you for your other questions. However, I would say (as others have) that "direct_marketing" absolutely IS "confusing," I go so far as to say "incorrect" in these circumstances. The term "direct_marketing" is used in various dialects of English around the world as meaning something wholly different than your proposed usage here. So, I (and others) ask you to please deprecate any consideration of using the tag "direct_marketing" in your proposal.
Good luck crafting the correct set of tags you strive to achieve to describe the set of semantics you have. This is often not easy work, as you have discovered. However, with some effort (collaboration with others helps, this discussion list is a good start) it can be done. You might need a combination of existing tags, perhaps a combination of new tags or new values on existing tags, but such "syntax crafting" (tag development with thoughtful key:value pairs and how to use them) is often long and somewhat difficult work, especially to gain first understanding and then consensus among our community. Take into account "what already is" in OSM, and if you seem to need to "tag your way around this" you might be on the wrong track. But if you find a certain harmony with existing tags, keep working in that direction as it is often a more correct track, especially for people to understand. And often, with understanding comes acceptance and then wider use. SteveA _______________________________________________ Tagging mailing list Tagging@openstreetmap.org https://lists.openstreetmap.org/listinfo/tagging
