It's early days in VR.

I agree with Stefan.

A couple of months ago I attended a seminar, where we were shown some
360 video examples of holiday travel advertising clips. VR is a nice tool for the travel agencies, as you can get a hint of what you could see if you travel
there. It just looked like they don't know yet, how to use the medium.

If I was watching such a 360 video, I'd like to localize the guide's voice-over in front of me all the time, no matter where I turn my sight. As the person is not seen in the picture, the voice-over is not in conflict with what you see.

Also, I'd rather _not_ localize the voice-over inside my head. (Using W.)
I would feel uncomfortable with a guide's voice inside my head.

Eero
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