They're getting harder to catch: this one came in this morning and only scored 4.0 out of 5.0.
The only identifying feature that I can come up with is that it was sent
to an address that I no longer use. I'm going to write a rule to tag
messages sent to that address with an extra point or so, but since some
folks never update their address books, I can't blacklist that address.
I did notice however, a large block of whitespace in this message: is
there a rule somewhere that will catch that?
Rubin
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From: "Traffic Post" <[EMAIL PROTECTED]>
Subject: Keywords are Key to Search Engine Placement
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<BR><BR><BR>
<p class="style3"><u>TRAFFIC- POWER INTRODUCES MAIL- POWER</u></p>
Mail-power offers an email marketing solution designed to help our
clients acquire, retain and continue on-going relationships with their
customers. As a client of <a
HREF=http://mail.mail-power.com/ct.php?i=10613991&m=21&l=1>Mail-Power.com's</a> you
will have immediate access to over 30 million targeted opt-in email addresses- 2 5
million consumers and 5 million businesses. Our complimentary Campaign Coordinators
will help you manage the entire process from start to finish including helping to
create your email to ensure the best possible results. Additionally you will have
access to our fabulous reporting system that includes tracking emailing results 7 days
a week, 24 hours a day.
<BR><BR>
<u>Search Engine Placement</u>
<BR><BR><BR>
<center><b>Keywords are Key to Search Engine Placement</b></center>
<BR>
In addition to Traffic Power.com' s work to increase your site's search
engine rankings, you can further enhance your results by optimizing the
design of your homepage. Here are some tips on how you can positively
influence your search engine placement by having your Webmaster
incorporate keywords into your homepage design.
<BR>
<BR>
<B>Keywords in Body Text</B><BR>
Have your Webmaster structure the text on your homepage around your one
most important keyword phrase. Emphasize that main keyword phrase in the
first paragraph and in your main and sub headlines.
<BR><BR>
<B>Keywords in Text Links </B><BR>
When creating textual links, try to make the link a keyword since the
text within a link is sometimes weighed more heavily than words found in
the regular body text.
<BR><BR>
<B>Keywords in Alt Tags </B><BR>
The alt tag defines the text to display for a graphic if the user has
graphics turned off. Some search engines will look for keywords in the
alt tags so it is good to have your Webmaster set the alt tags with
keywords.
<BR><BR>
<B>Keywords in Header Text </B><BR>
Always opt for H1 header content as opposed to a larger font when the
text contains a keyword. Header content is considered more descriptive
of what is actually on the page so it is weighed more heavily by the
search engines.
<BR><BR>
<B>Keyword Frequency </B><BR>
Frequency is how often a keyword appears on the page or in an area on
the page. Try to have your one primary keyword phrase appear a total of
5 to 15 times in all the visible areas of the page. This would include 1
time in the title area, 1 to 5 times in the body text area, 1 to 3 times
in the link text area, 1 to 4 times in the alt text area, and 1 to 5 in
the header text area.
<BR><BR>
<center>TrafficPost Newsletter 2003 All Rights Reserved.</center>
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Rubin Bennett <[EMAIL PROTECTED]>
RB Technologies
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