Great points by everyone. Looking forward to learning more from you, Jeff! On Fri, Oct 2, 2015 at 10:19 AM, Jeff Elder <[email protected]> wrote:
> I think those are great points, Joe. Thanks so much. I'm really enjoying > learning from al you folks. > > Jeff Elder > Digital communications manager > Wikimedia Foundation > 704-650-4130 > @jeffelder <https://twitter.com/JeffElder> > @wikipedia <https://twitter.com/wikipedia> > The Wikimedia blog <https://blog.wikimedia.org/> > > On Fri, Oct 2, 2015 at 9:59 AM, Joe Sutherland <[email protected]> > wrote: > >> Hi Jeff - Thanks for your thoughts and comments on this. We're obviously >> still pretty new to active participation on social! My thoughts in line. >> >> On 2 October 2015 at 17:40, Jeff Elder <[email protected]> wrote: >> >>> Hey folks, >>> >>> Let's cut down on multiple posts of the same blog links to the two >>> flagship social accounts, and aim a little higher for inspired posts there. >>> >>> I count four posts to the Wikipedia Facebook page and four to the >>> @wikipedia Twitter account in the past two days for the latest News on >>> Wikipedia blog post. Buffer says those eight posts to our largest accounts >>> have resulted in just 971 clicks, and that about one in every 200 people >>> who saw two of the Facebook posts engaged in any way. (Strong engagement >>> would be about four times that.) >>> >> >> This is fair. News on Wikipedia (NoW) was conceived as a neat way to >> showcase Wikipedia's coverage of breaking news, and the images we have, >> freely licensed on Commons, to go along with them. I do think you're >> absolutely right that we tweet these posts out *a lot* and that perhaps >> putting focus on one of the "main stories" of the week is the better way to >> go. >> >> For context, obviously I try to get the posts out quickly, while the news >> is "hot". I think at the moment this is the only post we do multiple social >> pushes for in such a short space of time. >> >> >>> This is just one example of a larger issue, and I'm not singling this >>> out as egregious, just a good case study. News on Wikipedia, thanks to >>> Joe's impressive expertise, is a place where we can really shine. >>> >> >> Thanks again ;) I'm open to ideas on how to improve this feature since >> honestly, right now it's both out-of-date quickly (sometimes as soon as its >> published, since it's a quickly digest) and covering five things equally. >> I'll chat with Ed and yourself off-list to look into ways to improve this >> segment of the Blog's coverage. >> >> >>> Our social guidelines urge us to "remember, our social handles are also >>> about conversations, not just one-way broadcast pushes." Repetitive >>> posts have drawbacks: People who follow us on Twitter and like us on >>> Facebook may have seen the promotion of a routine blog post multiple times, >>> and tune out (we do see unlikes on Facebook); the algorithms note unengaged >>> posts and drop us down as an account; repetitive posts send a message that >>> we are pushing an agenda (blog post clicks) at the expense of fresh >>> communication; they drain the accounts of the lifeblood of inspiration and >>> seem canned. >>> >> >> Thanks for your thoughts on this. For those on this list unfamiliar with >> Jeff (this is indeed a public list) - he is something of a social media >> guru and has undertaken a fellowship in the study of the industry at >> Stanford. >> >> >>> The team has settled into some great and extremely useful practices >>> around blog creation, checking in on posting, and measuring metrics. But in >>> this area of pushing blog posts to the main two accounts, I believe the >>> process has gone too far into an assembly line. The flagship accounts are >>> our big stage; let's be more mindful about posting there and seek a little >>> more inspiration. >>> >>> After talking with Katherine, I'm working on a tune-up of the best >>> practices I hope to have finished next week. I'll also chime in here on >>> posts to those two main accounts especially. But for now, I'd urge us to >>> think of them as a place for our greatest hits, and work to craft posts >>> there that are important, central to the mission of free information for >>> all, especially engaging, or just fun. >>> >> >> I totally agree with this. I do think, however, that we should of course >> continue to promote our blog posts on these platforms, though perhaps we >> could resurface older profiles and features to keep things from becoming >> too much like an assembly line. >> >> Hopefully all of that makes sense... coherency isn't something I do well. >> ;) >> >> best, >> Joe >> >> >>> >>> Thoughts? >>> >>> Jeff Elder >>> Digital communications managering >>> Wikimedia Foundation >>> 704-650-4130 >>> @jeffelder <https://twitter.com/JeffElder> >>> @wikipedia <https://twitter.com/wikipedia> >>> The Wikimedia blog <https://blog.wikimedia.org/> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> *Joe Sutherland* >> Communications Intern [remote] >> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > -- Michael Guss Research Analyst Wikimediafoundation.org [email protected]
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