I think those are great points, Joe. Thanks so much. I'm really enjoying learning from al you folks.
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder <https://twitter.com/JeffElder> @wikipedia <https://twitter.com/wikipedia> The Wikimedia blog <https://blog.wikimedia.org/> On Fri, Oct 2, 2015 at 9:59 AM, Joe Sutherland <[email protected]> wrote: > Hi Jeff - Thanks for your thoughts and comments on this. We're obviously > still pretty new to active participation on social! My thoughts in line. > > On 2 October 2015 at 17:40, Jeff Elder <[email protected]> wrote: > >> Hey folks, >> >> Let's cut down on multiple posts of the same blog links to the two >> flagship social accounts, and aim a little higher for inspired posts there. >> >> I count four posts to the Wikipedia Facebook page and four to the >> @wikipedia Twitter account in the past two days for the latest News on >> Wikipedia blog post. Buffer says those eight posts to our largest accounts >> have resulted in just 971 clicks, and that about one in every 200 people >> who saw two of the Facebook posts engaged in any way. (Strong engagement >> would be about four times that.) >> > > This is fair. News on Wikipedia (NoW) was conceived as a neat way to > showcase Wikipedia's coverage of breaking news, and the images we have, > freely licensed on Commons, to go along with them. I do think you're > absolutely right that we tweet these posts out *a lot* and that perhaps > putting focus on one of the "main stories" of the week is the better way to > go. > > For context, obviously I try to get the posts out quickly, while the news > is "hot". I think at the moment this is the only post we do multiple social > pushes for in such a short space of time. > > >> This is just one example of a larger issue, and I'm not singling this out >> as egregious, just a good case study. News on Wikipedia, thanks to Joe's >> impressive expertise, is a place where we can really shine. >> > > Thanks again ;) I'm open to ideas on how to improve this feature since > honestly, right now it's both out-of-date quickly (sometimes as soon as its > published, since it's a quickly digest) and covering five things equally. > I'll chat with Ed and yourself off-list to look into ways to improve this > segment of the Blog's coverage. > > >> Our social guidelines urge us to "remember, our social handles are also >> about conversations, not just one-way broadcast pushes." Repetitive >> posts have drawbacks: People who follow us on Twitter and like us on >> Facebook may have seen the promotion of a routine blog post multiple times, >> and tune out (we do see unlikes on Facebook); the algorithms note unengaged >> posts and drop us down as an account; repetitive posts send a message that >> we are pushing an agenda (blog post clicks) at the expense of fresh >> communication; they drain the accounts of the lifeblood of inspiration and >> seem canned. >> > > Thanks for your thoughts on this. For those on this list unfamiliar with > Jeff (this is indeed a public list) - he is something of a social media > guru and has undertaken a fellowship in the study of the industry at > Stanford. > > >> The team has settled into some great and extremely useful practices >> around blog creation, checking in on posting, and measuring metrics. But in >> this area of pushing blog posts to the main two accounts, I believe the >> process has gone too far into an assembly line. The flagship accounts are >> our big stage; let's be more mindful about posting there and seek a little >> more inspiration. >> >> After talking with Katherine, I'm working on a tune-up of the best >> practices I hope to have finished next week. I'll also chime in here on >> posts to those two main accounts especially. But for now, I'd urge us to >> think of them as a place for our greatest hits, and work to craft posts >> there that are important, central to the mission of free information for >> all, especially engaging, or just fun. >> > > I totally agree with this. I do think, however, that we should of course > continue to promote our blog posts on these platforms, though perhaps we > could resurface older profiles and features to keep things from becoming > too much like an assembly line. > > Hopefully all of that makes sense... coherency isn't something I do well. > ;) > > best, > Joe > > >> >> Thoughts? >> >> Jeff Elder >> Digital communications managering >> Wikimedia Foundation >> 704-650-4130 >> @jeffelder <https://twitter.com/JeffElder> >> @wikipedia <https://twitter.com/wikipedia> >> The Wikimedia blog <https://blog.wikimedia.org/> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > > -- > *Joe Sutherland* > Communications Intern [remote] > m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: > JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > >
_______________________________________________ Social-media mailing list [email protected] https://lists.wikimedia.org/mailman/listinfo/social-media
