On Wed, Aug 20, 2008 at 4:01 PM, Venkat Mangudi <[EMAIL PROTECTED]> wrote:
> Biju Chacko wrote:
>>
>> That's true of VW internationally too. There is a great deal of
>> overlap between products of VW, Audi, Skoda, SEAT and Lamborghini.
>> That's probably because they're run in a much loosly co-ordinated
>> fashion than many other multi-brand manufacturers like GM, for
>> example.
>>
>>
>
> Internationally though, Audi is to VW as Lexus is to Toyota or Acura is to
> Honda. Many Audi and VW cars share the same platform, but the Audi has a
> better trim and is generally a more luxurious car. Skoda, apparently, is on
> the other side of the VW-Audi scale as in Skoda < VW < Audi. Not sure where
> Seat figures. Lamborghini, though is a different class, isn't it?

Not really. The VW Phaeton is a direct competitor to Audi. The Audi R5
is a Lamborghini competitor. Seat and Skoda have comparable products.

Like all auto conglomerates, VW would like a value ladder for it's
brands -- it's just not enforcing it in the same way others have.

-- b

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