Hello,
By default, the reporting API returns monetary values in "micros". That is,
a return value of 100 means one unit of currency. Therefore, assuming
you were using dollars, a return value of 90,000 means 9 cents, and a
return value of 150,000 means 15 cents. Through v201402 of the API y
Seeing some high values in the Criteria Performance Report for low click
volume keywords.
For example:
Keyword ID,Campaign ID,Ad group ID,Avg. position,Avg.
CPC,CTR,Cost,Clicks,Impressions,Keyword/Placement state,Max. CPC,First page
CPC,Quality score
60688339498,146683138,9271849138,0.0,9,
