Hello, By default, the reporting API returns monetary values in "micros". That is, a return value of 1000000 means one unit of currency. Therefore, assuming you were using dollars, a return value of 90,000 means 9 cents, and a return value of 150,000 means 15 cents. Through v201402 of the API you can disable this functionality to return values in whole units, but starting in v201406 you can no longer do so, and all monetary values will be returned this way.
Regards, Mike, AdWords API Team On Friday, July 11, 2014 1:32:01 PM UTC-4, Jim wrote: > > Seeing some high values in the Criteria Performance Report for low click > volume keywords. > > For example: > > Keyword ID,Campaign ID,Ad group ID,Avg. position,Avg. > CPC,CTR,Cost,Clicks,Impressions,Keyword/Placement state,Max. CPC,First page > CPC,Quality score > > 60688339498,146683138,9271849138,0.0,90000,50.00%,90000,1,2,enabled,150000,0,5 > > the values I am questioning are: > average cpc = 90000 > cost = 90000 > max. cpc = 150000 > > Can you tell me how these values are computed? > > thanks > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
