Hi John,
The basic hierarchy of an AdWords account is as follows:
Campaigns
- Ad Groups
- Ads
- Criteria
If an entity is paused none of it's child entities will serve. There
is no way in the API to look at an ad and determine if it is serving,
you'll need to look at both the ad group and ca
Okay,
So maybe there's a reference that explains this, but I haven't found it
yet. I'm trying to best undersand how pausing and activating "things"
works.
There are a variety of things that can be paused or active at any given
time, and they're in a hierarchy.
Example:
Campaign: Active
Ad_gro