Hey Brent,
The matching process can take up to 48 hours so if you just uploaded the
list then you should wait longer to see if match rate improves. You need
1000 users active in the last 30 days to use an audience for search - if
you uploaded a list of 100k emails you should be good. Overall, 2
Hi Team,
We recently uploaded an audience to Google Ads via the API & are seeing
audience sizes are appearing at 12K for the display network & 10K but are
below the limit for serving on Search. The original list size was 99K+
emails & match rate was only about 21%.
Is this normal behavior fo