Hey Brent,

The matching process can take up to 48 hours so if you just uploaded the 
list then you should wait longer to see if match rate improves. You need 
1000 users active in the last 30 days to use an audience for search - if 
you uploaded a list of 100k emails you should be good. Overall, 21% would 
be a low match rate.

On Tuesday, June 28, 2022 at 2:14:50 AM UTC-5 adsapi wrote:

> Hi Brent,
>
> Thank you for raising this concern to the Google Ads API team.
>
> Moving forward to your concern, "*Is this normal behavior for customer 
> match audience uploads via the Google Ads API?*", could you confirm if 
> you encountered errors when you uploaded the customer match audience? If 
> yes, then could you provide the complete request 
> <https://developers.google.com/google-ads/api/docs/concepts/field-service#request>
>  
> and response 
> <https://developers.google.com/google-ads/api/docs/concepts/field-service#response>
>  
> logs with request ID 
> <https://developers.google.com/google-ads/api/docs/concepts/call-structure#request-id>
>  
> and request header 
> <https://developers.google.com/google-ads/api/docs/concepts/call-structure#request_headers>
>  generated 
> on your end to further investigate this? You can provide it via *Reply 
> privately to author* option. If this option is not available, then send 
> it instead on this email address googleadsa...@google.com 
> <https://mail.google.com/mail/u/0/?fs=1&tf=cm&source=mailto&to=googleadsapi-supp...@google.com>
> . 
>
> Furthermore, if you didn't receive any errors then I would suggest 
> reaching out to the Product team via this link 
> <https://support.google.com/google-ads/gethelp> as they are the ones who 
> can further explain this.
>
> Regards,
> [image: Google Logo] 
> Carmela 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2cDl4m:ref
>

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