Re: match rate discrepancies

2023-10-31 Thread seba...@movio.co
Could you please just clarify if a contact needs to have logged in (Google, YouTube, etc) within the last X days to be targetable and that's why the *actual* match rate is way lower? On Monday, October 30, 2023 at 8:22:30 AM UTC+1 Google Ads API Forum Advisor wrote: > Hi, > > Thank you for ge

Re: match rate discrepancies

2023-10-30 Thread 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
Hi, Thank you for getting back to us. Kindly note that the Google Ads UI screenshot you provided was cropped, so I would kindly request you to provide an uncropped screenshot of the Google Ads UI. Since you are utilizing the Google Ads API for the purpose of uploading contacts to the custom ma

Re: match rate discrepancies

2023-10-28 Thread seba...@movio.co
Ok, so I did another test and uploaded 2,135,065 unique contacts to a custom match audience. The match rate shows 73% so I would expected sizes of around 1.5M but the size is 530k-660k so clearly the match rate is computed differently. Are there any additional criteria for contacts to be contac

Re: match rate discrepancies

2023-10-23 Thread seba...@movio.co
I'm looking for an explanation how the match rate of 76% that the Google API returns gets calculated or is based on. Is it based on size_for_display, size_for_search, the sum of both or not related to any of those? On Monday, October 23, 2023 at 6:12:05 PM UTC+2 Google Ads API Forum Advisor wr