Ok, so I did another test and uploaded 2,135,065 unique contacts to a custom match audience. The match rate shows 73% so I would expected sizes of around 1.5M but the size is 530k-660k so clearly the match rate is computed differently. Are there any additional criteria for contacts to be contactable that are not included in the match rate computation? [image: Screenshot 2023-10-28 at 09.36.29.png] On Wednesday, October 25, 2023 at 9:39:40 AM UTC+2 Google Ads API Forum Advisor wrote:
> Hi, > > Thank you for getting back to us. > > The match rate reported by Google Ads API is the percentage of customer > information in your uploaded audience that could be matched to Google > users. The match rate of 76%, which means that 76% of the customers in your > uploaded audience could be matched to Google users. However, the size of > your audience is 344,608 unique contacts, and the API reports the size of > your audience for display as 96,000 and the size of your audience for > search as 120,000. > > In order to investigate further, kindly provide us with the uncropped UI > screenshots of the issue where you are facing the discrepancy to assist you > better. > > > You can send the details via *Reply privately to the author option*, or > *direct > private reply* to this email. > > This message is in relation to case "ref:!00D1U01174p.!5004Q02pVPxX:ref" > > Thanks, > > [image: Google Logo] Google Ads API Team > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/48038b9b-083a-4d62-8501-083701c07bc5n%40googlegroups.com.
