Re: Do not trigger ads unless certain keywords are in the user search query.

Hello Bob, Unfortunately, I do not think this is possible with AdWords or AdWords API. You will need to add each of the keywords. As a workaround, you could add "purchase" as one of your negative keywords . Regards, Anthony AdWords API T

Re: Do not trigger ads unless certain keywords are in the user search query.

Hi Anthony, I am in the mortgage vertical and a very long time Adwords user. I only want ads to show up if "refi" or "remor" are in the search phrase, i.e. "*refi*nance", "*remor*tgage", "*refin*ance my house", "*remor*tgage my home", etc. I do not want ads showing up for "purchase a ho

Re: Do not trigger ads unless certain keywords are in the user search query.

Hi Bob, When creating a keyword, you should consider making its match type a Phrase . That way, your ad will only appear if the phrase was included in the search term. Please have a look at this link

Do not trigger ads unless certain keywords are in the user search query.

Hello, I was wondering if was possible to create a custom AdWords API that did the following: do not display/trigger ads unless certain keywords are in the user search query. This I would call “positive negative keywords”, i.e. if the term “help” did not appear in the query, then do not