Hi Anthony,

     I am in  the mortgage vertical and a very long time Adwords user.  I 
only want ads to show up if "refi" or "remor" are in the search phrase, 
i.e. "*refi*nance", "*remor*tgage", "*refin*ance my house", "*remor*tgage 
my home", etc.  I do not want ads showing up for "purchase a house", 
"purchase mortgage", "buy a new home", etc.  I only want "refinance" and 
"remortgage" leads, not "purchase" leads.  I thought maybe Adwords API 
might be able to accomplish this?  Would you kindly steer me in the right 
direction, or let me know unequivocally that it's not possible?

Thank you,
Bob Pinzhoffer,
Peak Home Loans





On Monday, March 21, 2016 at 3:54:32 PM UTC-4, Anthony Madrigal wrote:
>
> Hi Bob,
>
> When creating a keyword, you should consider making its match type a 
> Phrase <https://support.google.com/adwords/answer/2497584>. That way, 
> your ad will only appear if the phrase was included in the search term. 
>
> Please have a look at this link 
> <https://support.google.com/adwords/answer/2497836> on Keyword Match 
> Types.
>
> Cheers,
> Anthony
> AdWords API Team
>

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