Something that I don't think has been mentioned is liability. If Rivendell isn't sourcing these, isn't making much money per unit and a lot of these are being sold ( I assume more are sold than a normal Riv because of the widespread reach of Merry Sales compared to Riv) then it makes more sense for Rivendell to allow Soma to be on the downtube and take ownership of all liability. When you put your name on something, you accept liability should something happen, it doesn't always make sense to do that. Zoom in on the photo here, this years ago: http://www.ebay.com/itm/Rivendell-Reader-Issue-Number-10-/170949581543?pt=LH_DefaultDomain_0&hash=item27cd639ae7 Best, Eric Indpls
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