Max - I agree, I thought Nic Morales critique of the current state of the 
bike industry was spot on, though I was also a bit surprised that he 
neglected to mention Rivendell.  I don't think he was attempting to cast 
shade on the notion of N+1 so much as he was the effort of the industry to 
convince consumers that each category of bike - MTN, road, gravel, ATB, 
rando, bike packing - is only suitable for its own specialized niche.   

There is no shame in N+1.  If bicycles are your thing and you happen to 
have the means and inclination to indulge yourself a little bit (mea 
culpa), then all is good. Collecting a handful or two of bicycles is still 
much less profligate than owning and maintaining a high end sports car or 
motorcycle.  -- If you have all three then I'm just plain old jealous and 
probably hate you ;-)

Steve in AVL
On Tuesday, August 12, 2025 at 10:14:44 PM UTC-4 maxcr wrote:

> I enjoyed the article, it made me wonder if n+1 makes sense or is it just 
> the result of the progression of bike marketing. I don’t know, sometimes Im 
> happy at at N=8, while pondering a bike purchase on FB marketplace or eBay, 
> and sometimes I want to go to N=1 or 2 max and call it a day because I feel 
> the wastefulness of a basement with 6-7 bikes that aren’t ridden often 
> enough.
>
> Also, I found it surprising that Riv and/or Grant weren’t mentioned.
>
> Max
>
> [image: has-marketing-ruined-bikes_share1.jpg]
>
> Has Marketing Ruined Bikes? 
> <https://bikepacking.com/plog/has-marketing-ruined-bikes/>
> bikepacking.com <https://bikepacking.com/plog/has-marketing-ruined-bikes/>
> <https://bikepacking.com/plog/has-marketing-ruined-bikes/>
>

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