well that's certainly extrapolating - here, have these words back that you 
put in my mouth.  It's more about marketing than anything

On Thursday, May 12, 2016 at 12:15:31 PM UTC-5, Tim Gavin wrote:
>
> Yes, it's disappointing that the author didn't make that more clear.
>
> I interpreted Ron Mc's "it's just the whole gruppo thing" to be a 
> regretful observation that many roadies are "complete-ists" and wouldn't 
> think of mixing and matching parts from other groups (let alone other 
> manufacturers).  
> Aka, it's too bad that they've bought into narrow-minded, race-oriented 
> design and marketing in component groups.  
> Bicycling magazine has reinforced this narrow-minded perspective, and I 
> believe that's why Paul G thought this article was remarkable.
>
>
>

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