So, like, virtually EVERYTHING that Brooks makes, besides saddles, is a halo product? Like this $500 handlebar bag (http://www.brooksengland.com/catalogue-and-shop/bags/cycle+bags+%26+accoutrements/CORNWALL+Handlebar+Bag/)? Or this $1700 cycling jacket (http://www.brooksengland.com/catalogue-and-shop/clothing/john+Boultbee+Clothing/CRITERION+Cycling+Jacket+GENTS/)?
On Thursday, August 21, 2014 11:54:10 PM UTC-4, Christopher Murray wrote: > > Halo products are not about sales- they are about marketing. The company > knows it isn't going to sell very many (if any) of the product to actual > consumers. Pros and shop employees will buy it for a HEAVILY discounted > price ($0 in some cases). The purpose is to establish the brand as the > market leader. > > A rep for a very high end outdoor gear company laughed when I asked him > how many of a specific pack they sold each year. His quote was something > like "I'd be surprised if we sold any- nobody buys that thing". It was > $600. But EVERYBODY knew about it and asked about it when they came into > the store. > > Cheers! > Chris > > -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
