> Not that I'm disagreeing, but how to you rate "resonance with the product"?
Hmm, I'm not a marketing professional, but this is would I would do with my focus groups: Ask people familar with the product to name what they like about the image, and what they like about the product, and look for analogies between them. Ask them what they dislike about the image and the product, and minimize overlap. (The main thing I dislike about Python is that the documentation is too sketchy. It's very unclear what the official logo represents. So another strike against it; it reminds me of the confusion I often face on making use of an unfamiliar module.) Ask people who are unfamiliar with the product who are potential users what they have heard good and bad about the product, and its strengths and weaknesses compared to its competition. Compare with their impressions of the logo. I am my own focus group, but people who are following this thread can simply show the existing logo to people and ask for their impressions. Try showing it (without the text) to non-Pythonista programmers, who probably haven't seen python.org lately, without telling them what it represents. See what their associations are. I've already explained my negative associations with the official logo, and some of the positive ones of my prototype alternative. See the post that started this thread and the thread it links to. The best snake-and-language logos I have seen are the Twisted-Matrix one and the PyCon one. But I think my idea can be developed too. I think the colon as snake-eyes thing is a big win. We would think affectionately of the snake every time we type the unnecessary colon. -- http://mail.python.org/mailman/listinfo/python-list
