I'm asking this question here because I know there are several people that know 
a lot 
more about Microsoft Windows than I do.

I distribute my installer executable, built with py2exe and InnoSetup, as a 
download 
from a web site. The user double-clicks on it and is nicely prompted along the 
way to 
get it set up on their machine. I test every release on Windows XP, Vista, and 
Seven. 
Works fine every time. I also distribute this application to Linux and Mac, 
using the 
same codebase but different deployers, but that isn't relevant to this 
discussion, 
which seems to be a Windows-only problem.

My users range from very savvy with computers to not so much.

This morning I dealt with the latter type of user, who reported to me that he 
sees 
the file downloading, he sees it arrive in his downloads folder, and then he 
sees it 
immediately disappear. He was totally frustrated and felt not in control of his 
own 
computer (brand-new Windows 7 Desktop).

Turns out, it was Norton that determined that the reputation of the downloaded 
exe 
wasn't good enough (of course not, I distribute this app to fewer than 75 
customers 
and the version is embedded in the filename, making each release a unique file 
name) 
so it deleted the file figuring the user doesn't want to be in control of their 
own life.

My question is, what's current best practice in dealing with this class of 
issue? 
Telling people to turn off their virus scanners before downloading? Is there 
something I can do to my application to bless it so that Norton, McAfee, and 
the 
whole slew of other virus and threat scanners will see it as legitimate?

Thanks
Paul


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