The EFF folks behind this effort have reached out to me and we've
discussed some of the issues.  I am somewhat ambivalent about this,
as it introduces a non-scalable registry that does fully address
the problem, and perhaps reduces incentives to do it right and
deploy DANE.  On the other hand, DNSSEC adoption by large providers
is a non-trivial effort, and they cannot yet deploy DANE as quickly
as they may be able to sign up for the EFF registry.  So I am not
sure whether this is a step forward or sideways.
I'm one of the implementers behind EFF's STARTTLS-Everywhere project. I see it as an intermediate way to decouple deployment of stronger SMTP from deployment of DNSSEC. This way, mail operators can start enforcing good TLS policies today, so that once their domains are signed, it will be easy and safe for them to start using DANE to distribute those policies. If mail operators have to wait until their entire domain is signed in order to begin trying strong TLS policies, that significantly delays broad deployment.

I realize that DANE could be an incentive for operators to get their domains DNSSEC signed, but I think that at some of the largest mail providers, DNS is handled by an entirely different organization than email. The email team may not have the ability to directly implement DNSSEC themselves, but have to wait for another team to resolve the relevant operational issues and deploy it. We'd like to give them something positive to implement in the meantime that brings them a step closer to the right solution.

Or, to look at it another way: Right now, email providers are bragging about implementing STARTTLS. We'd like to continue that virtuous cycle of seeing email security upgrades as important and valuable, which will make future improvements even easier.

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