thanks for the initiative. I think that we have more material around, like alternate logo. It would be nice to collect also the svg versions?
I know that lusy did also design for mugs. > On 4 Sep 2019, at 17:25, Torsten Bergmann <asta...@gmx.de> wrote: > > Hi, > > the Pharo community is growing and our lovely Pharo system is an innovation > driver with cool tools and projects > but it is also used in real projects in research and business setups. > > There are still many entries left on all our TODO lists - not only in shaping > the next stable Pharo release(s) > but also in bringing more attention to people about what Pharo is all about. > > A few of us already follow a well know marketing phrase: “Do good and talk > about it!” as some report about Pharo news > in BLOGS, on TWITTER or by writing articles on MEDIUM.com or even books. I > also like that we have a growing number > of YOUTUBE videos about Pharo. We also have a regular Newsletter - even a > Facebook page, ... > > This gives visibility to Pharo activities and is already a good step in doing > some advertising. > > An additional important lesson in successful marketing is that one has to > give a homogenous "Brand Identity" to a project or product > to be easily recognizable and rememberable over time. We already have the > nice lighthouse and use it all over - but often it > is hard to find the logo or other marketing material in correct size or > correct graphics format. We should improve on that side > too. > > As we work mostly with git I therefore now have setup a new organization > "pharo-brand": > > https://github.com/pharo-brand > > that should give easy access and group existing branding material in one > place. > > The site now already includes the following three projects: > > 1. pharo-brand-material > > This should be the place for "logo" and "logo-flat". In the > subdirectories you will find the logo in three different > variations: > > - logo composed of text + icon + beacon > - logo composed of icon + beacon > - logo beacon only > > including subdirectories for "vector" (like SVG, PDF) and "screen" > formats (like PNG, BMP, ...) > > 2. pharo-github-images > > These are the Icons i created for the various github organizations like > > - https://github.com/pharo-project > - https://github.com/pharo-nosql > - https://github.com/pharo-rdbms > - https://github.com/pharo-contributions > - https://github.com/pharo-brand > > and a template for additional ones > > 3. pharo-jingle > > A jingle is a short song or tune used in advertising. Jingles are a form > of sound and or video branding - when you see it often > as an intro or outro you will more easily remember the brand name (Pharo > in this case). > > This repository includes a "Pharo jingle" that can be used as a start or > end section within own custom videos about Pharo and > related projects. > > The short video jingle was created using a free video software called > OpenShot using a sound jingle from freesound.org > > - Pharo_HDV720_24p_1280x720.mp4 > - Pharo_HDV1080_25p_1920x1080.mp4 > - Pharo_HDV1440_25p_1440x1080.mp4 > > Note that the jingle is currently a proposal - if you have better ones we > can discuss it within the community on the mailinglist. > > > I hope the repos will improve a little bit the situation in finding and > organizing the brand material. > Feel free to comment and give feedback or even add marketing material > (templates, icons or other) yourself to the repos. > > Thanks > T. >
