So, how 'bout them new lens prices?!?

I have been pretty impressed with what I've seen in the Ricoh era
(yes, I think the K-01 is a great idea) and therefore I've been
optimistic about the future.  But these new lens prices seem, shall we
say, less than well-considered.

I guess I can understand a pricing policy designed to give
bricks-and-morter shops a chance to compete, but I don't see how it's
necessary to nearly double the price of some lenses to do that.
Sorry, but I don't see people lining up to pay $1500 for a DA*
16-50mm.  Can anybody explain this to me?

On the bright side, the price of the FA 31mm Limited hasn't changed,
and in comparison it now seems like a heck of a deal.  How could I not
buy one?

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