On 02/07/2011 12:02 PM, P. J. Alling wrote:
I'm not saying the sky is falling. I will however note that Ricoh killed
their own SLR business when it didn't help the bottom line, in spite of
being a fairly large player in the Photo business, Ricoh is a big
company and they have no room for sentiment.

I think Ricoh got caught even more flat footed than Olympus did when AF came out, and they just let the market slide out from under them. It was probably a good move at the time since they had close to zero market share with their film SLRs anyway. At the same time, their film SLRs were actually very good indeed, though definitely midrange. I don't think they had anything that competed on a higher level than the Super Program, though I recall they had something or other with a motorized film advance.


I live 2-2-1/2 hours from Manhattan, If I lived that close to downtown
Los Angeles I'd probably actually be within the city limits, I see more
Pentax products in stores than I see Ricoh products, and I see damned
few of those. How is Ricoh marketing going to help Pentax, and if Ricoh
sees Pentax marketing helping them, they've been badly misinformed.

Good point.

--

William Robb

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