PJ,
I don't think Ricoh or Pentax know much about big time marketing.
The Pentax K-5, 645D, and waterproof P&S's are based on technical quality.
The only marketing driven success I see is the crazy colored cameras.
I don't know if the margins are big enough to support what you want.
These guys are just gonna muddle thru...
Regards,  Bob S.

On Sat, Jul 2, 2011 at 1:02 PM, P. J. Alling <[email protected]> wrote:
> I'm not saying the sky is falling.  I will however note that Ricoh killed
> their own SLR business when it didn't help the bottom line, in spite of
> being a fairly large player in the Photo business, Ricoh is a big company
> and they have no room for sentiment.
>
> My beef is with the article itself.  Pentax has good products, what they
> need is marketing expertise, and money, (it takes gobs of money to create
> and maintain a support network for a product, and manufacture enough of that
> product), not technical expertise per se.
>
> However the author of the article didn't seem to know much about anything
> other than marketing hype.  He makes an unfavorable comparison between the
> 645D and "other" MF systems largely based on MP counts, (and sync speed is
> mentioned), and a "consumer" image pipeline.  Really?  On all specifications
> the 645D seems to be very competitive with the vast majority of MF Digital
> offerings, but it's a field camera, probably the only digital MF field
> camera made, it can double as a studio camera, but...
>
> He sees the Q system as a direct competitor with the GRX.  There are two
> problems with this, I don't think the GRX competes with anything other than
> the GRX, and we have yet to see if the Q system competes anywhere at all. .
>
> He thinks Pentax has a robust P&S line.  Pentax has largely exited the P&S
> market, most of their products kind of me, (with mostly cosmetic
> differences*), and a few water resistant Optios of indifferent imaging
> specification.
>
> I live 2-2-1/2 hours from Manhattan, If I lived that close to downtown Los
> Angeles I'd probably actually be within the city limits, I see more Pentax
> products in stores than I see Ricoh products, and I see damned few of those.
>  How is Ricoh marketing going to help Pentax, and if Ricoh sees Pentax
> marketing helping them, they've been badly misinformed.
>
> *Hell the I've never seen the I-10 in a store, but I thought I had, it
> turned out to be a Kodak, with exactly the same specifications, and
> silhouette, (made in the same factory by a third party, ya think?).
>
> On 7/2/2011 1:14 PM, Bob Sullivan wrote:
>>
>> PJ,
>> The sky is NOT falling!
>> A billion dollar+ company just bought a 100 million dollar company for
>> its product lines and brand name.
>> Hoya wanted the medical business all along (growth segment),
>> cameras/lenses were an afterthought.
>> So now we are with someone who wants the camera/lenses business.
>> This is an improvement over where we were.
>> Regards,  Bob S.
>>
>> On Sat, Jul 2, 2011 at 12:04 PM, P. J. Alling
>> <[email protected]>  wrote:
>>>
>>> Hum, it's like reading a Gartner Group analysis of the company you work
>>> for.
>>>  If you're on the inside you can see the poor research at a glance.
>>>  Being
>>> aware of Pentax products I can see most of his points are meaningless.
>>>
>>>
>>>
>>> On 7/2/2011 12:31 PM, Christine Aguila wrote:
>>>>
>>>> FYI--cheers, Christine
>>>>
>>>>
>>>>
>>>> http://www.bjp-online.com/british-journal-of-photography/news/2083382/pentax-sold-ricoh-sense
>>>>
>>>
>>> --
>>> Where's the Kaboom?  There was supposed to be an Earth-shattering Kaboom!
>>>
>>>        --Marvin the Martian.
>>>
>>>
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>
> --
> Where's the Kaboom?  There was supposed to be an Earth-shattering Kaboom!
>
>        --Marvin the Martian.
>
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