On Wed, 17 Mar 2004, Herb Chong wrote: > in the Pentax 3Q2003 report, it stated that they were reducing the > forecast for 2004 digital camera sales of all types from 1.6 million to > 1.4 million but keeping their revenue target the same. there are only a > few ways to accomplish this. all of them involve selling more expensive > cameras and fewer cheap ones.
Not necessarily. If you look at their new Optios, they're nothing more than slight modifications of the previous design. Pentax has more than likely already made their R&D back on those bodies and is now raking in more pure profit from each Optio sold than they were last year. chris
