I think it's just marketing hype. It appears to me that they are selling the same old disposable at an increased price to include a Photo CD. Not a bad concept considering that Joe and Jane Sixpack probably don't have a scanner and/or image editing software, but do have a computer that enables them to email their photos to Aunt Martha.
Bill ----- Original Message ----- From: "Keith Whaley" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Sunday, June 15, 2003 7:44 AM Subject: Re: a thought on marketing philosophy > Speaking of the right time to enter the market with a product, how about > Kodak, and it's 27 exposure "one-time-use camera system [disposable] > DIGITAL cameras? > My Sunday paper came in a plastic wrapper/envelope, with the Kodak adv. > on the outside. > Order Premium prints and you'll get a CD with your images on it. > > All sorts of questions come to mind, but I'd sure like to know more of > the details about the camera, even tho' it's considered a disposable... > > Come to think of it, they didn't call it a digital camera - they said > you'd get back digital pictures, on a CD, when you ordered Kodak Premium > prints. Does that mean all jpegs? > > So, perhaps I'm doing some assuming of facts not in evidence. How is > this any different from recording your images on regular film, with a > regular camera, and having it developed and printed by Kodak, and asking > for prints plus a PhotoCD? > Seems to be the same arrangement to me. > Were the Kodak Photo CDs you used to get back when requested recorded > with a proprietary format, but they're offering jpegs now? Don't know, > but I'll bet someone here has the info... > > Maybe I'm making a mountain out of a molehill, but it's the first time > I've seen Kodak include the word 'digital' in an ad for disposable > cameras! <g> > > keith whaley > > Jostein wrote: > > > > I think your points are very good, Collin. I Have been thinking alon the > > same lines too. :-) > > There was a report to the List this winter that Pentax had set up a new > > factory in China to produce digital cameras (which was very positively > > received by the stock market, IIRC). To a relatively speaking small company, > > that kind of investment has to be a risk to take. -Which of course increase > > the importance of finding the right moment to enter the market. > > > > Jostein > > > > ----- Original Message ----- > > From: "collinb" <[EMAIL PROTECTED]> > > Subject: a thought on marketing philosophy > > > > > Here's something to consider about Pentax' conservative approach to DSLRs. > > > Being a smaller competitor, it's necessary to be certain that each product > > > released is profitable. Also, with a new series of products it's > > important to > > > hit the curve when it's definitely on the uphill side, when profitability > > > is maximum, > > > volumes are highest, and the opportunity is has the lowest likelihood of > > > failure. > > > > >
