At 03:08 PM 1/31/2003 -0800, you wrote:
Neither did Toyota. Expensive japanese cars was a joke not that long ago. Now americans in particular is picking up Lexus'es in huge numbers. If you don't offer a product, you can't expect to have a customer base for it. The deterministic view some seem to promote means that you can't sell something you're not already selling or something somebody else is selling. Thank God it doesn't work that way. If it did Canon wouldn't have been where they are today (or Nikon for that matter).Except there is one difference. It doesn't matter how luxurious a Toyota is, it's still a Toyota to most people. In order to capture that market, Toyota invented another brand name called "Lexus" which was believed to copy Benz in many ways. People don't think the brand PENTAX as a luxury brand, or professional as Canon or Nikon. In order to change the perception of most people, Pentax might as well invent another brand called "Pexus". :)
regards,
Alan Chan
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