Bruce wrote: >Toyota couldn't > overcome it with their Cressida and Avalon models - they were still > thought of as not luxury. Bringing out a new line - Lexus - made a > huge difference. The buying public could clearly point to the Lexus > line as high quality and luxurious.
But only in the US and Japan. Eg. in Europe people aren't fooled. Lexus sales are disastrous and it isn't seen as a competitor but an oddball choice. P�l
