> Pentax needs to convince Americans
> that taking pictures with
> SLR's is cool, that everybody else
> is doing it, and that your kid's
> self-esteem will suffer if you're not
> doing it too. Product placements in
> movies, TV, etc.?? Endorsements from
> professional wrestlers??
Back in the sixties Honda wanted to sell motorcycles in the
US. At the time motorcycles had a bad image. Honda's
campaign of "You meet the nicest people on a Honda" forever
changed the world of motorcycling in this country, and, of
course, gave Honda the name recognition and the cash to
start building and exporting cars to the world market.
Based on my experiences, "You meet the nicest people with a
Pentax"
--
Shel Belinkoff
mailto:[EMAIL PROTECTED]
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