On 12/21/2016 07:30 PM, Val Kulkov wrote: > > On 21 December 2016 at 17:01, Florian Fainelli <f.faine...@gmail.com > <mailto:f.faine...@gmail.com>> wrote: > > On 12/21/2016 01:46 PM, Alberto Bursi wrote: > > On 12/21/2016 09:42 PM, Dave Taht wrote: > >> On Wed, Dec 21, 2016 at 12:29 PM, David Lang <da...@lang.hm > <mailto:da...@lang.hm>> wrote: > >>> On Wed, 21 Dec 2016, Kathy Giori wrote: > >>> > >>>> From a PR perspective, I strongly suggest keeping the term > OpenWrt as > >>>> part of the branding of the project moving forward. It can just be > >>>> cosmetic (web site, etc.) but the name has so much history, and > >>>> positive connotation, that you don't want to lose that brand > attached > >>>> to the development moving forward. > >>> > >>> > >>> I agree, I think this is an obvious choice to make. OpenWRT has > a lot of > >>> name recognition, it would be foolish to throw that away. > >> > >> Just to take the other side for rhetorical purposes, a purpose of a > >> re-branding exercise is to show a change in the "product" or > >> organisation behind it. OpenWrt is widely known... as a bleeding > edge, > >> sometimes unstable, somewhat hard to use 3rd party firmware. DD-Wrt > >> and Tomato get a lot more press for some reason. So do things like > >> Yocto. If lede were to succeed in meeting its other goals, > coherently, > >> preserving "lede" and moving forward as a separate project does make > >> sense. > >> > > > > +1 for this. OpenWRT brand isn't 100% positive recognition, it has > some > > downsides too. Many people (I know and/or have seen around the > internet) > > were discouraged from contributing or using it due to the > weaknesses of > > OpenWRT project. > > > > I like more the LEDE branding for this reason. It conveys that it is > > significantly different, possibly for the better, from OpenWRT > project. > > > > But I don't have enough information to say for sure what is the better > > brand to keep, so this is just my opinion. > > Keeping or not the OpenWrt, or LEDE name is obviously part of the things > that need to be agreed upon before proceeding with a merger. If not > about the "brand", "recognition" or other more subjective criteria, > OpenWrt is a trademark, so that needs to be factored in for the > decision, in particular if there is any legal activity going on. > > > A trademark exists to protect its owner's rights. The "OpenWRT" > trademark is owned by SPI: > http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:r3y94m.2.1 > > If there is no unauthorised use of a trademark, there is no legal issue. > In other words, if the merged project continues as "LEDE", there is no > legal issue in respect of the "OpenWRT" trademark. > > SPI also has the right to oppose registration or use of a trademark that > appears confusingly similar to "OpenWRT". This seems to be a purely > hypothetical situation, but here it is: if OpenWRT and LEDE do not merge > and for some reason the LEDE folks decide to rename LEDE to FreeWRT or > alike, SPI may have a legal claim against the use of the "FreeWRT" > trademark that some people may see as confusingly similar to OpenWRT. > > My main objection to "LEDE" is that I have no idea how to pronounce this > name correctly. I suspect that many English speakers will find > themselves equally confused about how to pronounce "LEDE". Is it like in > "LEAD the way", or like in "LEAD, a heavy metal", or like "LE DE"? While > the core LEDE community might know how to pronounce the name correctly, > try explaining it to the world outside. For this reason, "OpenWRT" is a > better choice imho. > > However, I also agree with Dave, Alberto and Stefan that a name change > may be a really smart way to communicate the fresh start of the project, > a reboot, especially if the new name rides on the popularity of > "OpenWRT". It could be for example "OpenLD" (LD for Linux Device) or > "LibreWRT". Of course this is all conditional on the merge of OpenWRT > and LEDE. If the projects do not merge, the OpenWRT folks and SPI may > have a claim against the use of OpenLD or LibreWRT or alike. > > By the way, there is a pending application at the USPTO for the > registration of "LEDE" trademark for use in some software or websites: > http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:8zgvq2.8.1
The point was that OpenWrt is already registered and managed by SPI, so we may as well keep using it, and that is just what I meant to say here, nothing more. -- Florian _______________________________________________ openwrt-devel mailing list openwrt-devel@lists.openwrt.org https://lists.openwrt.org/cgi-bin/mailman/listinfo/openwrt-devel
