On 14:33 Sep 26, Anne Bertucio wrote: > Release marketing is a critical part of sharing what’s new in each release, > and we want to rework how the marketing community and projects work together > to make the release communications happen. > > Having multiple, repetetive demands to summarize "top features" during > release time can be pestering and having to recollect the information each > time isn't an effective use of time. Being asked to make polished, > "press-friendly" messages out of release notes can feel too far outside of > the PTL's focus areas or skills. At the same time, for technical content > marketers, attempting to find the key features from release notes, ML posts, > specs, Roadmap, etc., means interesting features are sometimes overlooked. > Marketing teams don't have the latest on what features landed and with what > caveats. > > To address this gap, the Release team and Foundation marketing team propose > collecting information as part of the release tagging process. Similar to the > existing (unused) "highlights" field for an individual tag, we will collect > some text in the deliverable file to provide highlights for the series (about > 3 items). That text will then be used to build a landing page on > release.openstack.org that shows the "key features" flagged by PTLs that > marketing teams should be looking at during release communication times. The > page will link to the release notes, so marketers can start there to gather > additional information, eliminating repetitive asks of PTLs. The "pre > selection" of features means marketers can spend more time diving into > release note details and less sifting through them. > > To supplement the written information, the marketing community is also going > to work together to consolidate follow up questions and deliver them in > "press corps" style (i.e. a single phone call to be asked questions from > multiple parties vs. multiple phone calls from individuals). > > We will provide more details about the implementation for the highlights page > when that is ready, but want to gather feedback about both aspects of the > plan early.
As being someone who participates in building out that page, I welcome this to represent highlights from the community itself better. -- Mike Perez
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