Excerpts from Jay S Bryant's message of 2017-09-26 18:39:34 -0500:
> On 9/26/2017 4:33 PM, Anne Bertucio wrote:
> 
> > Release marketing is a critical part of sharing what’s new in each release, 
> > and we want to rework how the marketing community and projects work 
> > together to make the release communications happen.
> >
> > Having multiple, repetetive demands to summarize "top features" during 
> > release time can be pestering and having to recollect the information each 
> > time isn't an effective use of time. Being asked to make polished, 
> > "press-friendly" messages out of release notes can feel too far outside of 
> > the PTL's focus areas or skills. At the same time, for technical content 
> > marketers, attempting to find the key features from release notes, ML 
> > posts, specs, Roadmap, etc., means interesting features are sometimes 
> > overlooked. Marketing teams don't have the latest on what features landed 
> > and with what caveats.
> >
> > To address this gap, the Release team and Foundation marketing team propose 
> > collecting information as part of the release tagging process. Similar to 
> > the existing (unused) "highlights" field for an individual tag, we will 
> > collect some text in the deliverable file to provide highlights for the 
> > series (about 3 items). That text will then be used to build a landing page 
> > on release.openstack.org that shows the "key features" flagged by PTLs that 
> > marketing teams should be looking at during release communication times. 
> > The page will link to the release notes, so marketers can start there to 
> > gather additional information, eliminating repetitive asks of PTLs. The 
> > "pre selection" of features means marketers can spend more time diving into 
> > release note details and less sifting through them.
> >
> > To supplement the written information, the marketing community is also 
> > going to work together to consolidate follow up questions and deliver them 
> > in "press corps" style (i.e. a single phone call to be asked questions from 
> > multiple parties vs. multiple phone calls from individuals).
> >
> > We will provide more details about the implementation for the highlights 
> > page when that is ready, but want to gather feedback about both aspects of 
> > the plan early.
> >
> > Thanks for your input,
> > Anne Bertucio and Sean McGinnis
> >
> >
> >
> >
> >
> >
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> Anne and Sean,
> 
> Thank you for starting this effort.  I have been amazed how many times I 
> have been asked for the same information since the end of Pike.  I think 
> that having a more automated process for this would be very helpful.
> 
> One request would be that the process allow for more than just a 'one 
> liner' on key features.  If this is being targeted at marketing people 
> we will need to be able to provide more information.  So, if we could 
> have something like little commit messages where there is a summary of 
> what the highlight is and then can provide a bit more verbose 
> explanation (a few sentences) I think that would make this addition more 
> helpful.

I was planning on the usual "embed RST in YAML" pattern. The amount
of detail you leave will then be completely up to you.

Doug

> 
> I look forward to hearing more about this!
> 
> Jay
> 

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